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Sales Points Research from MarketCheckers

Is your Business Outperforming the Competition? Some people seem to be think that sales is all about “persuasion”… is this true?

In addition to maintaining an effective Customer Pathway (see Mystery Shopping page), MarketCheckers aims to help you to ensure your business is in a “Prime Position” by:

  • setting up what you are offering so that it beats the heck out of your competitors
  • enabling you to conduct no-pressure communications with potential customers

MarketCheckers is here to make sure you and your employees are doing that effectively.

Once you are in that “Prime Position” in a market, then there’s no need to risk losing customers due to too much “persuasion” or sales pressure.  If you are already in that Prime Position, it’s worth making sure you check regularly to ensure your standards and position are maintained. 

Remember you only get one chance to make a first impression, so make sure that you don’t blow your best opportunity.

There are many ways to develop new opportunities, plus a lot of overlap between Sales, Marketing Research, and Market Intelligence……  Often, sales activities can also yield invaluable market intelligence, and other times a survey can generate sales leads and new business as effectively as a sales call. 

 

1. Unique Sales Points and Competitiveness

If you wish you conduct a competitor analysis in the market for your own products and services, on Price, as well as on Customer-handling techniques or the Positioning and Branding comparison above, then we can do that for you too. 

Regarding USPs, as well as providing a higher level of customer service, have you considered which facilities you could provide to differentiate your business from the competition, as well as to encourage customers to stay longer, then return, and also recommend you?

Get a Quote for Sales Research

Regardless of whether or not you think there are new, unique ways to sell your products or services, sometimes it is the little things that make the difference.

One thing is for sure, your competitors are unlikely to be talking to customers in the same way, so conducting a bit of research in itself will be a USP.  Also, customers like to be asked their opinions, as it makes them feel valued.  This can be particularly useful when reviving “dormant” customers. 

 

 

2. Get Prime Positions for your Products and Services in a crowded market

Basing decisions on guesswork isn’t always a good idea.  

To get into a Prime Position in the market for selling your company’s products and services more easily, in almost all situations, it is first vital to know what is most important to your target customers…see a. above.   

Once you know your customers’ priorities, then you need to compare the relative position of your offerings in terms of *price, **service level, delivery speed, quality, packaging, features, benefits, warranty, etc.  For *price only, see c. below

Regardless of product-specific USPs, one universal thing that ANY business can do to successfully beat the competition is to improve their level of **customer service – see Mystery Shopping page for more details.

Get a Quote for Branding & Market Position Research

3. Customer Satisfaction Surveys

Understand how good you are at what matters most to your Customers

Customer research can accurately establish this for you. Amazingly though, some companies don’t even bother to find out…but then they are at greater risk of ceasing trading than those businesses that do find out…and do something about it.

Whatever you are focussing on as your USPs, there could well be a gap between what potential customers think and what real customers have actually experienced.   Getting this right is a key part of your Prime Positioning and Targeting – see b. below.

Get a Quote for Customer Satisfaction Surveys

 

4. Automotive Sales and Aftermarket Research

With an extensive knowledge of the UK Market for Sales, Servicing, Warranty and Parts for Cars, Vans and Trucks, MarketCheckers will be very pleased to help you with bespoke projects of any nature, in any part of the country.  

Automotive Research enquiry form – click here

5. Employee Surveys, plus Training and Coaching for Customer Service and Sales

MarketCheckers can also provide short, sweet and very effective training modules for your employees, (or employees who work in your distribution  network).  These can then be reinforced with real-life feedback from mystery customer enquiries.

  • Training can be conducted either as a one-off or over a period of time.  It is available as a stand-alone service, or we can use feedback from an…
  • …Employee Engagement Survey for customer-facing employees, prior to training, to tailor the course to specific needs, and add even more value. 
  • Alternatively, the Employee Engagement Survey can also be conducted on a stand-alone basis.

Get a Quote for Sales and Service Enquiry-handling Training and/or an Employee Engagement Survey

We can do all of the above in any Consumer, B2B or Professional Services situation
Our straightforward approach means that MarketCheckers can quickly, easily and cost-effectively find out pretty much anything you’d like to know.

Also, by independently and impartially assessing the journey that customers experience, we can identify possible improvements to the process. Sometimes the results are more reassuring than expected, often they highlight some very useful feedback. By linking survey and research feedback to mystery shopping findings, joining all the dots can be quite powerful.

Because of our flexible pay-as-you-go approach with tailor-made reporting, our very reasonably-priced services and most of all our ability to get to the root of the issue at hand, over 85% of our customer satisfaction and sales research clients come back for more. Most of those remain as clients for years and years, including some very big names and lots of smaller ones.

If you want to impress your Customers and outdo your Competitors

Why not fill in a form, pick up the phone or send an email?

It costs nothing to find out more…

If you’d like to dip your toe in and give it a try, the first step can be to do a “pilot study”, for a relatively low cost.  That way you get an idea of the type of information you’ll receive. If you like that (and we’re sure you will), we can give you a quote for a larger exercise, if you wish.

P.S. if you’re considering mystery shopping as well, you can receive a free mystery customer enquiry if you complete an enquiry form for one of our products.

Enquiry Forms

Taking 2 or 3 minutes to complete an enquiry form below might help you to clarify exactly what you want to achieve.   Unbelievably, some businesses try to, erm, just guess(!) or “use their instinct”, which is very risky and costly.  Instead, MarketCheckers gets accurate, up-to-date, impartial facts for key decision-making.

Telephone: 0115 773 7075

email: info@market-checkers.co.uk

 

 

LINKS TO OTHER PAGES

Mystery Customers and Sales Research

Products for Enhanced Customer Service